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North Cardiff event aims to raise awareness of ageism

An event in North Cardiff this week aims to raise awareness of ageism and help older people 'see and be seen'.

It's part of a national anti-ageism action day this Wednesday (20 March), organised by the Centre for Ageing Better to counter negative stereotypes of older age.

Awen @ thelibrary is hosting Letters to My Younger Self, an intergenerational creative writing workshop and exhibition, at Whitchurch Hub, Park Road, on Wednesday, 2.30pm - 4pm.

It's designed to foster conversations and promote positive awareness of ageing, where older people will 'see and be seen'.

New research from the Centre for Ageing Better reveals 33% of people aged 50 and above in Wales believe the voices of older people are not sufficiently represented and heard regarding changes and developments where they live.

The Age Without Limits campaign is hoping to put a spotlight on ageism such as this, which it calls the 'hidden' prejudice.

The survey also reveals the broader views of people aged 50 and above in  Wales:

  • 29% said there are not enough activities and groups in their area that allow you to feel connected to your local community and meet with other people.

  • 21% said they felt less valued in their community as they age.

  • 8% feel like they are treated negatively within their community because of their age.

The Age Without Limits campaign is highlighting the need for a more diverse and balanced representation of older people, with most media and advertising depictions of older age either unrealistically positive or extremely negative portrayals of frailty and decline.

Sarah Duncan-Jones, trustee of Awen @ thelibrary in Whitchurch, said: "Our action day event is a great way to share the rich experience and wisdom of older people with younger members of the community and partner with groups at our Hub and with Whitchurch High School.  

"We want to bring older and younger people in our community closer together by finding out more about each other's life experiences. We want everyone to celebrate and be proud of their achievements."

You can find out more about the Centre for Ageing Better here and about the Age Without Limits campaign here. Look out for the hashtag #SeeAndBeSeen on social media.

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