Aimee is positive role model for Celebration of Care Week 2018

Aimee is positive role model for Celebration of Care Week 2018

Cardiff-based Aimee Bateman’s career advice and motivational videos have had more than 25 million hits on YouTube.

Aimee, who experienced care when she was a child, has spoken about her determination to be successful as part of Celebration of Care week, an initiative run by Voices from Care, which kicked off with a nationwide awareness day, Care Day 2018, on 16 February.

The Welsh entrepreneur created her own business from scratch, but her teenage years were not always easy, she explained.

Aimee, 36, started her YouTube channel in 2011 and started making videos in her living room at home.

Her business has gone on to win awards and be recognised globally, but she says her earliest memory was being determined to “live the life I make, not the life I was given,” she said.

Speaking about Care Inspectorate Wales, Aimee said: “I think it’s important that vulnerable people in Wales have an organisation that ensures they receive the right standard of care.

“Whether it is child in the care system, or an elderly person being looked after in a care home, it is really important that their rights are championed.

“It’s good to know that they have an organisation that works hard to ensure they are protected.”

Organised by Voices from Care Cymru, Celebration of Care 2018 (16-23 February) is a week of events and campaigns from across Wales that aim to celebrate the rights of care-experienced children and young people.

The celebration kicked off with #CareDay18 and ends with Proud to Be Me, an event that aims to promote positive messages and aspirations for care-experienced young people. Visit for more information.